13/14 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 14 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Bran Flakes
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Flagged concerns
HIGH FRUCTOSE CORN SYRUP
Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.
VITAMIN A PALMITATE
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
SUGAR
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
WHOLE GRAIN WHEAT, WHEAT BRAN, SUGAR, HIGH FRUCTOSE CORN SYRUP, SALT, MALT EXTRACT, ANNATTO COLOR, VITAMIN C (SODIUM ASCORBATE), REDUCED IRON, VITAMIN A PALMITATE, TURMERIC (FOR COLOR), NIACIN (NIACINAMIDE), ZINC (ZINC OXIDE), VITAMIN B6 (PYRIDOXINE HYDRO
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.