—Limited data

14/17 ingredients recognized

Ingredient safety50

Formulation quality53

Contaminant risk100

Label transparency46

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 14 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Flakes & clusters cereal

Food & Grocery Breakfast & Cereal0050428571514

View on Amazon

As an Amazon Associate, Label Matter earns from qualifying purchases.

Flagged concerns

expeller pressed canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

brown rice syrup

Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic

tapioca syrup

Processed starch-derived sugar; high glycemic; very low nutrient density

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

milled cane sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Corn flour, whole rolled oats, milled cane sugar, rice flour, expeller pressed canola oil, barley malt syrup, salt, whole oat flour, brown rice syrup, freeze dried blueberries, freeze dried boysenberries, freeze dried raspberries, freeze dried strawberries, tapioca syrup, natural flavor, cinnamon bark, color (annatto, turmeric, purple carrot juice).