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Theme
66Good
Ingredient safety51
Formulation quality58
Contaminant risk100
Label transparency84
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 9 of 9 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Kiggins

Sweetened Puffed Wheat Cereal

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

caramel color vitamins

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

Sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Sugar, wheat, corn syrup, salt, honey, caramel color. vitamins and minerals: thiamin mononitrate (vitamin b1), calcium pantothenate (a b-vitamin), folic acid.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.