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Theme
55Fair
Ingredient safety50
Formulation quality47
Contaminant risk100
Label transparency10
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 37 of 37 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Smart Selections

Smart selections, low fat granola cereal with raisins

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Flagged concerns

canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

natural flavors

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

dextrose vitamins

Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain rolled oats, whole grain rolled wheat, sugar, raisins, corn syrup, rice, almonds, oat flour, molasses, canola oil, corn starch, cinnamon, nonfat dry milk*, barley malt syrup, baking soda, salt, whey (milk)*, guar gum, natural flavors, polyglycerol esters (emulsifier), palm oil, glycerin, malted barley flour, wheat flour, dextrose. vitamins and minerals: alpha tocopherol acetate (vitamin e), niacinamide, zinc oxide, vitamin c (ascorbic acid), ferric orthophosphate (iron nutrient), pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), vitamin a palmitate, thiamine mononitrate (vitamin b1), folic acid, vitamin d and vitamin b12.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.