12/15 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Voortman, oatmeal flaxseed cookies, sugar free
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
artificial color
Broad catch-all for synthetic dyes; ADHD links; potential carcinogens.
acesulfame potassium
Limited safety data; may affect insulin response; animal studies showed tumor increases.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
Enriched wheat flour
Stripped of nutrients; high glycemic; bleaching may leave chemical residue.
Full ingredient list
Enriched wheat flour (flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), maltitol, vegetable oil (canola, soybean, palm and palm kernel, sunflower), maltitol syrup, oatmeal, ground flax seeds, artificial and natural flavors, sodium bicarbonate, salt, defatted soy flour, cinnamon, eggs, artificial color (fd&c yellow #6, fd&c yellow #5, caramel), acesulfame potassium.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
