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—Limited data

25/26 ingredients recognized

Ingredient safety50
Formulation quality37
Contaminant risk100
Label transparency16
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 25 of 26 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Sweetened multigrain cereal with real apples and cinnamon rolls, apple rolls

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Flagged concerns

yellow 6

Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1

May cause chromosomal damage; absorbed through skin.

blue 1

May cause chromosomal damage; absorbed through skin.

modified corn starch

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

Sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Sugar, enriched bleached flour (bleached wheat flour, niacin, iron, thiamine mononitrate, riboflavin, folic acid), corn flour, whole oat flour, salt, apple juice concentrate, turmeric, blue 1, dehydrated apple, yellow 6, cinnamon, modified corn starch, blue 1, red 40, annatto extract. vitamin & minerals: calcium carbonate, vitamin c (sodium ascorbate), niacinamide, vitamin a (palmitate), zinc (zinc oxide), reduced iron, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin d (cholecalciferol), vitamin b1 (thiamine hydrochloride), folic acid, vitamin b12 (cyanocobalamin).

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.