
23/25 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cinnamon crunch sweetened wheat & rice cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
maltodextrin
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
sugar
High glycemic index; promotes inflammation and metabolic disease.
fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
Full ingredient list
Whole wheat flour, sugar, rice flour, canola oil, fructose, dextrose, maltodextrin, salt, cinnamon, soy lecithin, trisodium phosphate, caramel (color), mixed tocopherols (added to preserve freshness), annatto extract (color). vitamins & minerals: calcium carbonate, vitamin c (sodium ascorbate), iron (ferrous fumarate), vitamin a (palmitate), zinc (zinc oxide), niacinamide, vitamin b12 (cyanocobalamin), vitamin b1 (thiamine mononitrate), vitamin b6 (pyridoxine hydrochloride), vitamin d (cholecalciferol), vitamin b2 (riboflavin), folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent