9/12 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 9 of 12 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Multigrain Puffins Cereal
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Flagged concerns
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
cane sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Corn flour, whole grain brown rice flour, cane sugar, whole grain oat flour, fructooligosaccharides, oat hull fiber, calcium carbonate, sea salt, natural flavor, caramel color, annatto (for color), tocopherols (antioxidants to maintain freshness).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent