13/15 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Puffins cereal
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
sunflower oil
Industrial seed oil; high omega-6; refined and oxidation-prone when heated.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
cane sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Corn flour, cane sugar, degermed corn meal, whole grain oat flour, peanut butter (peanuts, salt), cocoa (processed with alkali), oat hull fiber, rice flour, sea salt, calcium carbonate, baking soda, natural flavor, sunflower oil, caramel color, tocopherols (antioxidants to maintain freshness).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent