—Limited data

8/10 ingredients recognized

Ingredient safety53

Formulation quality96

Contaminant risk100

Label transparency70

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 8 of 10 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Organic cereal

Food & Grocery Breakfast & Cereal0070617006962

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Flagged concerns

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

organic cane sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Organic corn flour, organic cane sugar, organic whole grain corn flour, organic whole grain oat flour, fructan (a prebiotic dietary fiber), organic oat hull fiber, organic cocoa powder (processed with alkali)*, calcium carbonate, sea salt, natural flavor.