Label Matter
Scan
AislesIngredientsTop 10sHow it works
Theme
—Limited data

6/9 ingredients recognized

Ingredient safety49
Formulation quality92
Contaminant risk100
Label transparency66
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 6 of 9 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

The Weetabix Company Inc.

Honey rice puffins cereal, honey rice

View on Amazon (opens in a new tab)

As an Amazon Associate, Label Matter earns from qualifying purchases.

Flagged concerns

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

evaporated cane sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain brown rice flour, evaporated cane sugar, fructan (nutraflora prebiotic dietary fiber), non-gmo honey, expeller pressed high oleic oil (canola and/or sunflower), calcium carbonate, sea salt, natural flavor, tocopherols (antioxidants to preserve freshness).

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.