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—Limited data

17/18 ingredients recognized

Ingredient safety65
Formulation quality48
Contaminant risk100
Label transparency46
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Blue Bunny

Blackberry crumble rumble vanilla flavored ice cream, blackberry swirls, baked oatmeal cinnamon pieces, blackberry crumble rumble

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

diglycerides

Emulsifier; can contain trans fats not captured on the nutrition label; ultra-processed marker.

blackberry swirl , natural flavors, citric acid, malic acid, grape juice concentrate for color, calcium chloride)

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

contains or less of natural flavors

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

carrageenan

Intestinal inflammation; may exacerbate IBS; degraded form is carcinogenic.

cellulose gum

Synthetic emulsifier; animal studies link it to microbiome disruption and inflammation.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Cream, milk, buttermilk, whey, blackberry swirl (sugar, water, blackberry puree concentrate, food starch-modified, contains 2% or less of pectin (pectin, sugar), natural flavors, citric acid, malic acid, grape juice concentrate for color, calcium chloride), sugar, baked oatmeal cinnamon piece [oatmeal crumble {sugar, enriched flour (wheat flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), oats, canola oil, cinnamon, salt, baking soda, natural flavors}, coconut oil], corn syrup, skim milk, contains 2% or less of natural flavors, carob bean gum, guar gum, carrageenan, mono and diglycerides, cellulose gel, cellulose gum, annatto extract for color.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.