—Limited data

14/17 ingredients recognized

Ingredient safety52

Formulation quality60

Contaminant risk100

Label transparency46

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 14 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Strawberry frosted bite size shredded wheat sweetened whole grain wheat cereal

Food & Grocery Breakfast & Cereal0070784472713

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Flagged concerns

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

vitamin b12 bht added to packaging to help preserve freshness

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole wheat, sugar, contains 2% or less of each of the following: strawberry flavored crunchlets (sugar, yellow corn flour, cornstarch, soybean oil, natural flavor, colored with vegetable juice and paprika, citric acid), cornstarch, gelatin, reduced iron, natural and artificial flavor, niacinamide, zinc (zinc oxide), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), red 40, vitamin b1 (thiamin mononitrate), tricalcium phosphate, folic acid, vitamin b12 (cyanocobalamin). bht added to packaging to help preserve freshness.