—Limited data

15/18 ingredients recognized

Ingredient safety55

Formulation quality63

Contaminant risk100

Label transparency43

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 15 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Tops

Frosted fruit-flavored cereal rolls

Name: Frosted fruit-flavored cereal rolls
Brand: Tops

Food & Grocery Breakfast & Cereal0070784479026

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Flagged concerns

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Flour (corn, wheat, oat), sugar, color (yellow 6, red 40, blue 1, oleoresin, annatto extract), salt, natural flavor, preservative (bht). vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate), vitamin a (palmitate), reduced iron, niacinamide, zinc (zinc oxide), vitamin b12 (cyanocobalamin), vitamin d (cholecalciferol), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamine hydrochloride), folic acid.