Label Matter
Scan
AislesIngredientsTop 10sHow it works
Theme
—Limited data

6/7 ingredients recognized

Ingredient safety46
Formulation quality10
Contaminant risk100
Label transparency83
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 6 of 7 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Tops

Happy Shapes, Frosted Whole Grain Oat Cereal With Marshmallow Bits

View on Amazon (opens in a new tab)

As an Amazon Associate, Label Matter earns from qualifying purchases.

Flagged concerns

modified corn starch

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

sugar

High glycemic index; promotes inflammation and metabolic disease.

brown sugar

White sugar with trace molasses; marginally better than refined white sugar

Full ingredient list

Whole oat flour, marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatin, color [red 40, yellow 6, yellow 5, blue 1], sodium hexametaphosphate, natural and artificial flavor), sugar, wheat starch, modified corn starch, brown sugar, salt,

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.