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71Good
Ingredient safety50
Formulation quality78
Contaminant risk100
Label transparency76
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 11 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Wholesome snacks, flax granola

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Flagged concerns

vegetable oil

Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

milled cane sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole rolled oats, milled cane sugar, vegetable oil (canola and/or safflower and/or sunflower oil), rice flour, cornstarch, flax seed, honey, freeze dried blueberries, salt, natural flavor, barley malt syrup.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.