—Limited data

13/14 ingredients recognized

Ingredient safety59

Formulation quality50

Contaminant risk100

Label transparency61

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 14 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Meijer

Bite Size Frosted Shredded Wheat Cereal, Strawberry

Name: Bite Size Frosted Shredded Wheat Cereal, Strawberry
Brand: Meijer

Food & Grocery Breakfast & Cereal0071373376250

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Flagged concerns

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1 vitamins & minerals: vitamin b1

May cause chromosomal damage; absorbed through skin.

zinc oxide bht added to packaging material to help preserve freshness

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, sugar, contains 2% or less of: natural and artificial flavor, gelatin, red 40, blue 1. vitamins & minerals: vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), vitamin b3 (niacin), vitamin b6 (pyridoxine hydrochloride), folic acid, vitamin b12, reduced iron, zinc oxide. bht added to packaging material to help preserve freshness.