Roundy's, fiber active, bran cereal

Name: Roundy's, fiber active, bran cereal
Brand: Roundy's

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Flagged concerns

canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

aspartame

IARC classifies as possibly carcinogenic; neurological effects reported; not for phenylketonurics.

Full ingredient list

Corn bran, whole grain wheat, wheat bran, color added, canola oil, sodium bicarbonate, salt, aspartame*, vitamin e (mixed tocopherols) added to preserve freshness. vitamin and minerals: calcium carbonate, zinc oxide and reduced iron (mineral nutrients), sodium ascorbate, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), vitamin b1 (thiamine mononitrate), folic acid, vitamin b12.