How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Instant hot cereal, cocoa nut with real almonds
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Flagged concerns
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
ferric orthophosphate vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Wheat farina, sugar, dried coconut, almonds, cocoa (processed with alkali), calcium carbonate, guar gum, salt, defatted wheat germ, natural flavors, ferric orthophosphate (iron) vitamin a palmitate, niacin (vitamin b3), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), thiamine mononitrate (vitamin b1), folic acid, bht (to preserve freshness).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent