How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 21 of 21 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cream Of Wheat, Cinnabon, Instant Hot Cereal
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Wheat farina, sugar, natural flavors, cinnamon, calcium carbonate, salt, guar gum, defatted wheat germ, dry molasses, xanthan gum, non-dairy creamer (partially hydrogenated soybean oil, corn syrup solids, sodium caseinate (from milk), dipotassium phosphate, mono-and diglycerides, silicon dioxide, soy lecithin), ferric orthophosphate, caramel color, vitamin a palmitate, niacin, cholecalciferol, riboflavin, pyridoxine hydrochloride, thiamine mononitrate, folic acid, bht (to preserve freshness).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent