How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 18 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Pocky - Matcha
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Flagged concerns
ARTIFICIAL FLAVOR
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
MODIFIED FOOD STARCH
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
ENRICHED FLOUR
Stripped of nutrients; high glycemic; bleaching may leave chemical residue.
SHORTENING
Highly refined fat blend; typically palm or soybean based; ultra-processed origin
SUGAR
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
ENRICHED FLOUR (WHEAT FLOUR, FERROUS FUMARATE, NIACINAMIDE, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), SUGAR, FULLY HYDROGENATED PALM OIL, WHOLE MILK POWDER, LACTOSE, MODIFIED FOOD STARCH, INULIN, SHORTENING (PALM OIL, FULLY HYDROGENATED PALM OIL), WHOLE WHEAT FLOUR, CONTAINS 1 PERCENT OR LESS OF: MALT EXTRACT, GREEN TEA POWDER, ARTIFICIAL FLAVOR, SOY LECITHIN, SALT, SODIUM BICARBONATE, BAKER'S YEAST. CONTAINS WHEAT, MILK, AND SOYBEAN. MAY CONTAIN ALMOND.