How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Fiber active, toasted corn & wheat cereal, toasted corn & wheat
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Flagged concerns
high oleic canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
aspartame
IARC classifies as possibly carcinogenic; neurological effects reported; not for phenylketonurics.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
Full ingredient list
Corn bran, whole grain wheat flour, wheat bran, high oleic canola oil, sodium bicarbonate, annatto extract (for color), salt, caramel color, aspartame*, mixed tocopherols (added to preserve freshness). vitamins and minerals: calcium carbonate, sodium ascorbate (vitamin c), reduced iron, niacinamide, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent