How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 12 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Bite size frosted shredded wheat cereal, frosted shredded wheat
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Flagged concerns
bht added to preserve freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain wheat, sugar, gelatin, bht added to preserve freshness. vitamins and minerals: reduced iron, niacinamide (vitamin b3), folic acid, zinc oxide (source of zinc), pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent