How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 16 of 16 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Protein Granola & Flakes
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Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
milled cane sugar
High glycemic index; promotes inflammation and metabolic disease.
powdered sugar
High glycemic index; promotes inflammation and metabolic disease.
wheat gluten
Isolated wheat protein; can drive gut inflammation; removed from bran and germ
Full ingredient list
Whole wheat flour, whole rolled oats, milled cane sugar, wheat gluten, wheat bran, vegetable oil (canola and/or safflower and/or sunflower oil), barley malt syrup, honey, powdered sugar (milled cane sugar, cornstarch), puffed kamut wheat, hemp seeds, salt, natural flavor, cinnamon bark, almonds, coconut.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.