How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Crispy, Sweetened, Whole Wheat & Rice Cereal
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Flagged concerns
high oleic canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
maltodextrin
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
Full ingredient list
Whole grain wheat flour, sugar, rice flour, high oleic canola oil, fructose, maltodextrin, cinnamon, salt, trisodium phosphate, mixed tocopherols (vitamin e) added to preserve freshness. vitamins and minerals: tricalcium phosphate, calcium carbonate, sodium ascorbate (vitamin c), niacinamide, zinc oxide, reduced iron, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), vitamin a palmitate, folic acid, vitamin b12, vitamin d.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent