19/20 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cocoa rageous, rice cereal with real cocoa
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
bht vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, sugar, canola oil, cocoa (processed with alkali), corn syrup, salt, caramel color, natural and artificial flavor, bht (to preserve freshness). vitamins and minerals: niacinamide (vitamin b3), vitamin a palmitate, reduced iron, zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), vitamin d, thiamin mononitrate (vitamin b1), vitamin b12, folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent