—Limited data

17/18 ingredients recognized

Ingredient safety50

Formulation quality72

Contaminant risk100

Label transparency46

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 18 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Sweetened multi-grain cereal

Food & Grocery Breakfast & Cereal0075450135718

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Flagged concerns

canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

yellow 6

Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.

bht vitamins

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

brown sugar

White sugar with trace molasses; marginally better than refined white sugar

Full ingredient list

Corn flour, sugar, whole grain oat flour, brown sugar, canola oil, salt, yellow 6, turmeric (for color), bht (a preservative). vitamins and minerals: niacinamide**, zinc oxide, reduced iron, vitamin a palmitate, pyridoxide hydrochloride**, riboflavin**, folic acid**, thiamin mononitrate**, vitamin d.