How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Balanced living, original multigrain cereal, original
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
bht to preserve freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain oats, sugar, corn flour, whole grain wheat, rice flour, salt, trisodium phosphate, yellow 5, yellow 6, vitamin e (mixed tocopherols) and bht to preserve freshness. vitamins and minerals: dicalcium phosphate, calcium carbonate, reduced iron, zinc oxide (source of zinc), folic acid, niacinamide (vitamin b3), pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent