12/14 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 14 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Crunch sweetened whole grain cereal, crunch
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Flagged concerns
expeller pressed canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
brown rice syrup
Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
milled cane sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grains (rolled oats, puffed wheat, puffed brown rice), milled cane sugar, textured soy protein, brown rice syrup, wheat bran, inulin, soy protein concentrate, honey, expeller pressed canola oil, oat fiber, cinnamon, salt, natural flavor, mixed tocopherols (natural vitamin e to maintain freshness).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent