
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Fall Harvest Cereal
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Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
brown rice syrup
Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
milled cane sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole rolled oats, milled cane sugar, rice flour, whole wheat flour, brown rice, vegetable oil (canola and/or safflower and/or sunflower oil), dried cranberries (cranberries, sugar, glycerin, citric acid, sunflower oil), pumpkin seeds, cornstarch, dried apples (apples, [erythorbic acid, citric acid, sodium chloride, calcium chloride] as preservatives), brown rice syrup, salt, cinnamon bark, natural flavor, barley malt syrup, rice bran, spice blend (cinnamon, nutmeg, ginger, allspice and cardamom).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent