How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Frosted whole grain oat cereal with marshmallow shapes
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
yellow 6 vitamins
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
modified cornstarch
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain oat flour, sugar, corn syrup, wheat starch, modified cornstarch, contains 2% or less of each: salt, calcium carbonate, dextrose, gelatin, artificial flavor, trisodium phosphate, yellow 5, red 40, blue 1, yellow 6. vitamins and minerals: ferric orthophosphate, niacinamide (vitamin b3), zinc oxide (source of zinc), thiamin mononitrate (vitamin b1), calcium pantothenate (vitamin b5), pyridoxine hydrochloride (vitamin b6), folic acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
