44/47 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 44 of 47 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened crunchy rice & wheat flake cereal with fruit & yogurt clusters
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
vegetable oils
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
contains or less of corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
bht added to preserve freshness
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
blue 1
May cause chromosomal damage; absorbed through skin.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Rice, whole grain wheat, sugar, wheat bran, whole grain rolled oats, soluble wheat fiber, powdered sugar (sugar, cornstarch), contains 2% or less of corn syrup, rice flour, salt, malted barley syrup, vegetable oils (palm kernel and canola), dried apples, dextrose, wheat flakes, whole grain wheat flour, honey, natural flavor, nonfat dry milk, nonfat yogurt powder (cultured nonfat milk), soy lecithin, sodium ascorbate (vitamin c), molasses, artificial flavor, alpha tocopherol acetate (vitamin e), reduced iron, niacinamide, citric acid, cornstarch, degermed yellow corn meal, mixed tocopherols and bht added to preserve freshness, malic acid, trisodium phosphate, added color, baking soda, red 40, pyridoxine hydrochloride (vitamin b6), vitamin a palmitate, riboflavin (vitamin b2), blue 1, thiamine mononitrate (vitamin b1), calcium stearate, sodium sulfite (to promote color retention), folic acid, vitamin d, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.