How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Great value, strawberry awake cereal
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Flagged concerns
high fructose corn syrup
Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
wheat gluten
Isolated wheat protein; can drive gut inflammation; removed from bran and germ
Full ingredient list
Rice, sugar, whole grain wheat, wheat gluten, freeze dried strawberries, defatted wheat germ, high fructose corn syrup, salt, wheat flour, malted barley syrup, sodium ascorbate (vitamin c), alpha tocopherol acetate (vitamin e), reduced iron, niacinamide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamine mononitrate (vitamin b1), vitamin a palmitate, folic acid, vitamin b12.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent