How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 14 of 14 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Awake, Cereal, Strawberry
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Flagged concerns
high fructose corn syrup
Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.
sugar
High glycemic index; promotes inflammation and metabolic disease.
wheat gluten
Isolated wheat protein; can drive gut inflammation; removed from bran and germ
Full ingredient list
Rice, sugar, whole grain wheat, wheat gluten, freeze dried strawberries, defatted wheat germ, high fructose corn syrup, salt, wheat flour, malted barley syrup, sodium ascorbate (vitamin c), alpha tocopherol acetate (vitamin e), reduced iron, niacinamide,
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent