How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 22 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cinnamon oat bits breakfast cereal
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
bht to preserve freshness vitamins
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
natural flavor vitamin e
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain oats, sugar, corn flour, whole grain wheat, rice flour, salt, trisodium phosphate, cinnamon, caramel color, yellow 5, yellow 6, natural flavor. vitamin e (mixed tocopherols) and bht to preserve freshness. vitamins and minerals: dicalcium phosphate, calcium carbonate, reduced iron, zinc oxide (source of zinc), folic acid, niacinamide (vitamin b3), pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
