—Limited data

13/17 ingredients recognized

Ingredient safety54

Formulation quality44

Contaminant risk100

Label transparency44

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 13 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Target Stores

Shredded Whole Wheat Cereal

Name: Shredded Whole Wheat Cereal
Brand: Target Stores

Food & Grocery Breakfast & Cereal0085239911990

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Flagged concerns

bht added to packaging to help preserve freshness

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole wheat, sugar, contains 2% or less of: strawberry flavored crunchlets (sugar, corn cereal, soybean oil, modified corn starch, natural and artificial flavors, citric acid, color [red 40 and blue 2]), gelatin, reduced iron, natural and artificial flavor, niacinamide, zinc (zinc oxide), vitamin b6 (pyridoxine hydrochloride), vitamin b2 (riboflavin), color (red 40), vitamin b1 (thiamine mononitrate), tricalcium phosphate, folic acid, vitamin b12 (cyanocobalamin), bht added to packaging to help preserve freshness.