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12/13 ingredients recognized

Ingredient safety48
Formulation quality34
Contaminant risk100
Label transparency65
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 13 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

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Flagged concerns

interesterified soybean oil

High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.

natural & artificial flavors

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

caramel color

Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.

Enriched wheat flour

Stripped of nutrients; high glycemic; bleaching may leave chemical residue.

sugar

High glycemic index; promotes inflammation and metabolic disease.

invert sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Enriched wheat flour (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), sugar, palm oil and/or interesterified soybean oil, oats, raisins, invert sugar, leavening (sodium bicarbonate, ammonium bicarbonate, monocalcium phosphate), salt, cinnamon, natural & artificial flavors, caramel color, and soy protein.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.