12/15 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 12 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Flakes & Clusters Cereal
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Flagged concerns
vegetable oil
Generic refined seed-oil blend (often soybean/canola); high omega-6; heavily processed.
natural flavor
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
milled cane sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole wheat flour, brown rice, milled cane sugar, rice flour, whole rolled oats, cherry puree (cherries, sugar, natural flavor, citric acid, elderberry juice concentrate [for color], fruit juice [for color]), vegetable oil (canola and/or safflower and/or sunflower oil), freeze dried blueberries, freeze dried pomegranate, salt honey, cornstarch, natural flavor, barley malt syrup, annatto (for color), purple carrot juice (for color).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent