How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Whole grain crunch cereal
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Flagged concerns
organic sunflower oil
Industrial seed oil; high omega-6; refined and oxidation-prone when heated.
corn syrup
Pure glucose; spikes blood sugar; contributes to metabolic disorders.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
evaporated cane juice crystals
Marketing name for cane sugar; same metabolic profile as sucrose.
Full ingredient list
Soy protein concentrate, corn syrup, whole grain flour blend (hard red wheat, oat groats, triticale berries, rye berries, dehulled barley, soft white wheat, spelt berries, hard white wheat, flax), evaporated cane juice crystals, inulin (chickory root fiber), honey, puffed red wheat, almonds, flaxseed, puffed brown rice, rice starch, organic sunflower oil, whole rolled oats, barley malt extract, salt, natural flavors, mixed tocopherols (vitamin e as natural antioxidants for freshness).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent