—Limited data

19/25 ingredients recognized

Ingredient safety50

Formulation quality10

Contaminant risk100

Label transparency17

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 19 of 25 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

General Mills

elf cereal

Name: elf cereal
Brand: General Mills

Food & Grocery Breakfast & Cereal01600216

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Flagged concerns

canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

yellow 5 & 6

ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

blue 1

May cause chromosomal damage; absorbed through skin.

modified corn starch

Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.

dextrose

Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike

sugar

High glycemic index; promotes inflammation and metabolic disease.

brown sugar syrup

White sugar with trace molasses; marginally better than refined white sugar

Full ingredient list

whole grain corn, sugar, corn meal, brown sugar syrup, maple syrup, modified corn starch, corn syrup, dextrose, canola oil, salt, tricalcium phosphate, yellow 5 & 6, red 40, blue 1, gelatin, trisodium phosphate, natural and artificial flavor. vitamins and minerals: calcium carbonate, iron and zinc (mineral nutrients), a b vitamin (niacinamide), vitamin b (pyridoxine hydrochloride), vitamin b2 (riboflavin), a b vitamin (folic acid).