22/24 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Sweetened corn & oat cereal, touchdown crunch
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
blue 1
May cause chromosomal damage; absorbed through skin.
bht
Possible carcinogen; liver and kidney effects in animals; endocrine activity.
artificial flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
sugar
High glycemic index; promotes inflammation and metabolic disease.
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Corn flour, sugar, oat flour, brown sugar, palm oil and/or coconut oil, salt, sodium citrate, natural and artificial flavor, malic acid, reduced iron, niacinamide*, yellow 5, zinc oxide, strawberry juice concentrate, blue 1, yellow 6, thiamin mononitrate*, riboflavin*, pyridoxine hydrochloride*, bht (preservative), folic acid*, tocopherols (preservative).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
