22/24 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 22 of 24 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Blueberry Muffin Toasters Cereal, Blueberry
As an Amazon Associate, Label Matter earns from qualifying purchases.
Flagged concerns
Canola Oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
Titanium Dioxide
Whitening agent; EU-banned as food additive since 2022 (E171) over genotoxicity concerns; nanoparticle accumulation.
Tbhq Added To Preserve Freshness Vitamins
Vision disturbances and DNA damage in animals; possible carcinogen at high doses.
Red 40 Lake
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
Artificial Flavor
Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure
Dextrose
Isolated glucose from corn or wheat starch; high glycemic; rapid insulin spike
Maltodextrin
Ultra-processed starch derivative; very high glycemic index; may disrupt gut bacteria.
Sugar
High glycemic index; promotes inflammation and metabolic disease.
Fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
Full ingredient list
Whole Grain Wheat, Sugar, Rice Flour, Canola Oil, Fructose, Dextrose, Maltodextrin, Salt, Calcium Carbonate, Soy Lecithin, Trisodium Phosphate, Natural And Artificial Flavor, Blue 2 Lake, Red 40 Lake, Titanium Dioxide (Color), Tbhq Added To Preserve Freshness. Vitamins And Minerals: Ferric Ortho - Phosphate (Source Of Iron), Niacinamide (Vitamin B3), Zinc Oxide, Thiamin Mononitrate (Vitamin B1), Calcium Pantothenate (Vitamin B5), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent