67Good

Ingredient safety47

Formulation quality68

Contaminant risk100

Label transparency76

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 11 of 11 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Organic cinnamon cinna bunnies cereal

Food & Grocery Breakfast & Cereal05781263

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Flagged concerns

expeller-pressed sunflower oil

Industrial seed oil; high omega-6; refined and oxidation-prone when heated.

tapioca syrup

Processed starch-derived sugar; high glycemic; very low nutrient density

natural flavor mixed tocopherols to protect flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

cane sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain sorghum flour*, white rice flour*, cane sugar*, chickpea flour*, tapioca syrup*, expeller-pressed sunflower oil*, calcium phosphate, baking soda, cinnamon*, sea salt, natural flavor*. mixed tocopherols (vitamin e) to protect flavor.