28/31 ingredients recognized
How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 28 of 31 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Mini Kookie Bits, Naturally & Artificially Flavored Sweetened Cereal
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Flagged concerns
canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
soybean oil
High in omega-6; promotes inflammation; usually GMO; highly processed; industrial seed oil.
vitamin a palmitate
May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.
sugar
High glycemic index; promotes inflammation and metabolic disease.
crystalline fructose
Isolated fructose is liver-metabolized; metabolic concerns at elevated dietary intake
brown sugar
White sugar with trace molasses; marginally better than refined white sugar
Full ingredient list
Corn flour, sugar, whole oat flour, rice flour, canola oil, wheat starch, alkalized cocoa, brown sugar (molasses, sugar), wheat flour, salt, calcium carbonate, crystalline fructose, natural and artificial chocolate flavor, soybean oil, dicalcium phosphate, sodium bicarbonate, vanillin, trisodium phosphate, cocoa powder, sodium ascorbate (vitamin c), zinc oxide, reduced iron, niacinamide, thiamin mononitrate (vitamin b1), pyroxine hydrochloride (vitamin b6), riboflavin (vitamin b2), vitamin a palmitate, folic acid, vitamin b12, vitamin d.
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Ancient harvest, quinoa hot cereal flakes
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Quinoa Super Cereal Puffed Stars
97Excellent