—Limited data

17/20 ingredients recognized

Ingredient safety50

Formulation quality53

Contaminant risk100

Label transparency36

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 20 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Foodhold

Whole grain cereal bran flakes

Name: Whole grain cereal bran flakes
Brand: Foodhold

Food & Grocery Breakfast & Cereal0688267078675

View on Amazon

As an Amazon Associate, Label Matter earns from qualifying purchases.

Flagged concerns

high fructose corn syrup

Linked to obesity, diabetes, fatty liver disease; often contains mercury from chlor-alkali processing.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain wheat, wheat bran, sugar, high fructose corn syrup, salt, malt flavoring, vitamins and minerals: sodium ascorbate (vitamin c), alpha tocopherol acetate (vitamin e), niacinamide, zinc oxide, reduced iron, calcium pathothenate (a b vitamin), vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin b12, vitamin d.