How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 23 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Cinnamon Oat Squares, Oven-Toasted Cinnamon Oat Cereal
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Flagged concerns
yellow 6
Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.
yellow 5
ADHD link; allergic reactions; hyperactivity in children; possible carcinogen.
red 40
Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.
blue 1 one of the b vitamins
May cause chromosomal damage; absorbed through skin.
natural flavors
Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.
caramel color
Ammonia-process caramel coloring; may contain 4-MEI; ultra-processed marker.
sugar
High glycemic index; promotes inflammation and metabolic disease.
Full ingredient list
Whole grain oat flour, sugar, corn flour, whole wheat flour, rice flour, salt, calcium carbonate, cinnamon, tripotassium phosphate, natural flavors, reduced iron, niacinamide*, zinc oxide, yellow 6, caramel color, vitamin e (mixed tocopherols) added to preserve freshness, yellow 5, pyridoxine hydrochloride*, riboflavin*, folic acid*, red 40, thiamin mononitrate*, blue 1. *one of the b vitamins
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
