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—Limited data

20/23 ingredients recognized

Ingredient safety51
Formulation quality4
Contaminant risk100
Label transparency26
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 20 of 23 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Foodhold

Rainbow Treasures, Sweetened Oat Cereal With Marshmallows

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Flagged concerns

corn syrup

Pure glucose; spikes blood sugar; contributes to metabolic disorders.

bht

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

artificial flavor

Catch-all for synthetic flavor chemicals; regulatory threshold does not address cumulative exposure

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Whole grain oat flour (includes the oat bran), marshmallows (sugar, corn syrup, dextrose, modified food starch, gelatin, artificial and natural flavor, red 40, yellow 5, yellow 6, blue 1), sugar, wheat starch, corn syrup, salt, calcium carbonate, color added, dicalcium phosphate, trisodium phosphate, artificial flavor, sodium ascorbate (vitamin c), zinc and iron (mineral nutrients), niacinamide (a b vitamin), bht (a preservative), pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), vitamin a palmitate, folic acid (a b vitamin), vitamin b12, vitamin d.

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.