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—Limited data

28/31 ingredients recognized

Ingredient safety50
Formulation quality57
Contaminant risk100
Label transparency9
How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 28 of 31 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Foodhold

Apple O's, Presweetened Apple Cinnamon Flavored Cereal With Real Bits Of Apple

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Flagged concerns

yellow 6

Hyperactivity; allergic reactions; contaminated with carcinogens benzidine and 4-aminobiphenyl.

red 40

Linked to ADHD in children; potential carcinogen; may contain carcinogenic contaminants.

bht

Possible carcinogen; liver and kidney effects in animals; endocrine activity.

blue 1

May cause chromosomal damage; absorbed through skin.

vitamin a palmitate

May enhance tumor development when applied on skin exposed to UV; avoid in daytime SPF products.

Sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Sugar, whole grain corn flour, wheat flour, whole grain oat flour, oat fiber, soluble corn fiber, salt, dicalcium phosphate, corn flour, dried apples, apple juice concetrate, cinnamon, yellow 6, baking soda, bht (a preservative), turmeric color, red 40, blue 1, vitamins and minerals: calcium carbonate, sodium ascorbate, miacinamide, zinc oxide, reduced iron, vitamin a palmitate, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), folic acid, vitamin d, vitamin b12

Ingredient analysis

Cleaner alternatives

Same aisle, higher PureScore. Open each one to compare the label.