How we scored this
PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 17 of 17 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology
Whole Wheat Flake & Granola Cereal
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Flagged concerns
expeller pressed canola oil
Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.
milled cane sugar
High glycemic index; promotes inflammation and metabolic disease.
powdered sugar
High glycemic index; promotes inflammation and metabolic disease.
wheat gluten
Isolated wheat protein; can drive gut inflammation; removed from bran and germ
Full ingredient list
Whole wheat flour, whole rolled oats, milled cane sugar, wheat gluten, wheat bran, expeller pressed canola oil, barley malt syrup, honey, powdered sugar (milled cane sugar, cornstarch), puffed kamut wheat, hemp seeds, salt, cinnamon bark, vanilla extract, almonds, coconut, mixed tocopherols (natural vitamin e to maintain freshness).
Ingredient analysis
Cleaner alternatives
Same aisle, higher PureScore. Open each one to compare the label.
Big Oz, Organic Quinoa Flakes Rolled Wholegrain Cereal
Ancient harvest, quinoa hot cereal flakes
Quinoa Super Cereal Puffed Stars
97Excellent