—Limited data

14/15 ingredients recognized

Ingredient safety50

Formulation quality53

Contaminant risk100

Label transparency57

How we scored this

PureScore is the stored composite of ingredient safety (40%), formulation quality (30%), contaminant risk (20%) and label transparency (10%). This label matched 14 of 15 listed ingredients. Unmatched names never wear an Excellent stamp. Methodology

Flake & granola cereal

Food & Grocery Breakfast & Cereal0688267180651

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Flagged concerns

expeller pressed canola oil

Industrial seed oil; very high omega-6; hexane-extracted and heavily refined; promotes inflammatory imbalance.

brown rice syrup

Highly processed starch-derived sugar; essentially pure glucose polymers; high glycemic

natural flavor

Vague term masking hundreds of possible compounds; may include MSG, beaver anal gland secretions, and other sources.

milled cane sugar

High glycemic index; promotes inflammation and metabolic disease.

Full ingredient list

Rice flour, whole wheat flour, whole rolled oats, brown rice, milled cane sugar, expeller pressed canola oil, chocolate chunks (unsweetened chocolate, sugar, anhydrous dextrose, soy lecithin [emulsifier], natural vanilla extract), brown rice syrup, cocoa (processed with alkali), salt, ground coffee, cinnamon bark, natural flavor, rice bran, barley malt syrup.